Wine buying

Physical shops - online merchants - premium merchants - auction houses

Navigate the wine market like a pro

Master the art of wine purchasing across all channels with expert guidance on where to buy, what to look for, and how to get the best value. From neighborhood wine shops to prestigious auction houses, learn to shop confidently and build a collection that matches your taste and budget.

Courses can be taught in English or French.

Benefits

  • Become more confident in any wine buying situation

  • Have a better value for money across all price points

  • Learn how to access to wines you can't find elsewhere

  • Learn about wine investment potential

  • Tips to avoid common purchasing mistakes

Perfect for

  • Wine enthusiasts wanting to expand their buying knowledge

  • Collectors looking to diversify their sourcing

  • Beginners overwhelmed by wine purchasing options

  • Anyone seeking better value and quality in their wine purchases

What it includes

  • Comprehensive overview of wine buying channels

  • Physical wine shop navigation and etiquette

  • Online wine merchant platform guidance

  • Premium wine retailer insider tips

  • Auction house basics and bidding strategies

  • Price comparison techniques and value assessment

  • Red flags to avoid and quality indicators to seek

Coverage area

  • Physical Shops: Local wine stores, specialty retailers, supermarket selections

  • Online Merchants: Reputable platforms, delivery considerations, return policies

  • Premium Merchants: High-end retailers, exclusive allocations, relationship building

  • Auction Houses: Investment wines, rare bottles, bidding strategies

Format

Online session with practical examples and live demonstrations

Pricing

Package Rate IN PERSON Rate ONLINE
Single session $150/hour $120/hour
5-hour package $142/hour (5%off) $114/hour (5%off)
10-hour package $135/hour (10%off) $128/hour (10%off)

Ready to become a savvy wine buyer who knows where to find the best bottles?

Book your first FREE 30min appointment with us

Contact us